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Small Business Video Production

Small business video production and video production for small businesses are search terms that often appear in website traffic analytics. This suggests a belief that the size of a company determines the production approach. However, our video production approach is not influenced by the size of a company’s workforce or the scale of it’s service provision. Larger companies may also have more products, or have several sites, but our approach is consistent, irrespective of these …

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Interactive Promotional Video?

Interactive Promotional Video. What is it – and what can it achieve? Let’s face it. However busy we are, we can always use more sales leads, more customers and more sales. But how do we get there? You’ve got a great website and you’re advertising in the right places. But for some reason you’re just not converting enough enquiries into sales. So, what’s the solution? Video can greatly increase your chance to convert customers. A …

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Video Production Script

The Video Production Script is the “Route Map” for your corporate video. It is just as important as a script for a feature film. Why?.. because it helps to ensure that you get a video production you can be proud of. It also requires a great deal more skill than you would find in someone who is simply a keen amateur! You have probably seen on YouTube and even on business websites, various attempts to make …

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Planning a Corporate Video

“If you fail to plan – you plan to fail!” Planning a corporate video production is not exclusively the responsibility of the video producer. Sadly, the above quotation has become the epitaph for many a video project, that has fallen short of the expectations raised before work commenced. The absence of proper planning for a video production is like setting off on a car journey to an unknown destination, with a near‐empty petrol tank, no Sat‐Nav, two bald tyres and no breakdown cover. …

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Video Content Rules!

It might be obvious to say that we’re living in the Digital Age.  But when almost 30% of businesses in the UK still don’t even have a website, let alone video content, it seems some people should be reminded of this fact!  Yellow Pages says nine out of every ten consumers now search for products and services on the Internet.  But did you also know that nine out of ten people LEAVE a website in less than 4 seconds?  And visitors who stay usually only linger …

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Know Your Audience

Knowing who your audience is the first thing to consider when planning a promotional video production. Is your message aimed at a specific demographic group? Are your ideal customers local – or global? Will you need subtitles, or even different language options? What should be the tone of your message? It needs to be both appropriate, as well as appealing to your target audience. Should your video come across as sincere? …humorous? …casual …professional? If you know …

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Does your video inspire confidence?

The sad fact is that many online promotional videos are merely extended versions of bad TV commercials that contain wild claims of product efficacy, with the obligatory and barely readable disclaimer at the bottom of the screen, shouting at us from our TVs in a poor attempt at provoking a buying decision. The problem is that many viewers ‘tune-out’ of these adverts, or go and put the kettle on. So, why try to imitate this …